Roger Federer brings a touch of Hollywood to Niederbuchsiten

Brand ambassador pays a visit to JURA and celebrates two world premieres

Niederbuchsiten, 2 October 2020 – In what has become an enjoyable tradition, brand ambassador Roger Federer pays a visit to JURA every autumn. The occasion is a little different each time. Once, it was held on an open day with ten thousand jubilant fans, another time at an exclusive, elegant event for retailers. This year, amid the ongoing Covid-19 situation, JURA has opted for a small gathering with a family feel. But this certainly doesn’t diminish the incredible atmosphere. Quite the opposite, because in addition to meeting his ‘3D twin’, the tennis maestro is celebrating no less than two world premieres together with Marianne and Emanuel Probst (CEO). As well as presenting the new communication campaign, he is the first visitor to the newest attraction at JURAworld of Coffee, the Rubia Coffee Ride.

But we’re getting ahead of ourselves. On a cold, wet autumn day, Roger Federer arrives at the entrance to JURAworld of Coffee in a somewhat unusual chauffeur-driven vehicle. Smiling broadly, he emerges from the company car which is pulling a trailer featuring an image from the new communication campaign. The advertising message reflects what JURA is all about: ‘Freshly ground, not capsuled’. In the visitor centre he receives a warm welcome from Marianne and Emanuel Probst. He is delighted to be there and looking forward to seeing the exciting new developments at JURAworld of Coffee.

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